Italy Destination, dmc of Incentive Power & Events is now member of “Italy-Russia Chamber of Commerce” whose purpose is to support and improve the development of economic, commercial and cultural partnership between Italy, Russia and all CSI countries and to encourage a climate of confidence and mutual support between Italian and Russian businessmen. Italy Destination’s strategy is so getting stronger, supporting and improving partnerships and new collaborations with Brics countries, to encourage the organization of top luxury events in Italy. Russia is nowadays one of the most important, dynamic and emerging market, above all concerning the increasing number of events all over the world and Italy is one the most attractive and appealing destination for Russian companies, as it is shown by touristic streams coming from Moscow to our country. That’s why Italy Destination has decided to focus its activities and marketing strategy on this market: on March Italy Destination will exhibit at next Mice Forum in Moscow to meet the Russian request and will also be part of a delegation of Lombardia at Mitt.
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