It is the most important event for the Italian meeting industry. BTC, the Events Fair, this year focuses even more on business, relations and contents in order to satisfy the sector needs in the most efficient way.
These year’s features will be programmes, debates, networking, booth negotiations, as well as targeted meetings between demand and offer. The atmosphere of the fair will be strongly international, in order for Italian professionals to be able to deal with the best International practice, and for the International demand to get in touch with the main products and services for the organisation of successful events.
Among the exhibitors, tourist boards and agencies, tourist consortiums, convention bureaux, hotels and hotel chains, historical venues, congress centres and event locations, audiovisual providers, catering, and much more. Over 300 qualified International industry professionals are expected to attend this event.
Among the new features of this edition, the introduction of 3 theme areas dedicated to technology, hotel chains and foreign destinations.
Concerning contents, the spotlight will be on the Politicians Forum, a convention dealing with the importance of meeting industry linked with politics and institutions, and the Corporate Programme, an educational and networking programme for corporate buyers and visitors, devoted to one of the most used consumer and trade-targeted marketing, using social networks and technology platforms to launch a competition with prizes.